Drink More.

Why are we telling you to drink more water?

Responsible Party is launching a new digital campaign, pursuing its commitment to promoting responsible alcohol consumption and combatting binge drinking among young adults in Europe and beyond.

The world has been put on hold for the past year and as summer starts
in the northern hemisphere, we know you are getting ready to party again and to make up for lost times. Given this context we know the risk is high for alcohol related harm.

Opting for a disruptive approach, we aim at raising awareness
on the consequence of harmful behaviors and reminding all young adults of the importance of water and hydration while drinking alcohol.

Building on our 12-year experience on the field, we believe in empowering you to make the right choice.

In a few words, we want to encourage you to drink more… water!

Water helps you to keep you hydrated and protect your brain. Drinking water will not speed up alcohol processing, but your body needs water to break down alcohol and remove it in urine. Therefore, it is a good idea to also drink plenty of water when you are drinking alcohol to avoid dehydration. Staying hydrated will help your body process the alcohol you consume.

REMEMBER YOUR NIGHT,
REMEMBER TO DRINK WATER.

Is water enough to drink responsibly?

Water is a key element to:

Emoji Help your body to process alcohol

Emoji Help to keep your brain safe

However, responsible drinking encapsulates other elements such as food, moderation, respect…

REMEMBER YOUR NIGHT,
REMEMBER TO DRINK WATER.

You can find good and safe
practices here

Interested in checking your drinking habits?
Take the audit test here

Discover the campaign

SOURCES
AND MATERIAL

Email

You’ll find here a selection of sources:

Demonstrating water can reduce harm related risks.
The effects of dehydration, moderate alcohol consumption, and rehydration on cognitive functions.
Dehydration Affects Brain Structure and Function in Healthy Adolescents.

Giving more insights on the GenZ
Gen Z in the new normal.
“Youth in pandemic”, Vice.

Proving the effects of prevention campaigns
Responsible party evaluation

Drink More Water