Responsible Party is launching a new digital campaign, pursuing its commitment to promoting responsible alcohol consumption and combatting binge drinking among young adults in Europe and beyond.
The world has been put on hold for the past year and as summer starts
in the northern hemisphere, we know you are getting ready to party again and to make up for lost times. Given this context we know the risk is high for alcohol related harm.
Opting for a disruptive approach, we aim at raising awareness
on the consequence of harmful behaviors and reminding all young adults of the importance of water and hydration while drinking alcohol.
Building on our 12-year experience on the field, we believe in empowering you to make the right choice.
In a few words, we want to encourage you to drink more… water!
Water helps you to keep you hydrated and protect your brain. Drinking water will not speed up alcohol processing, but your body needs water to break down alcohol and remove it in urine. Therefore, it is a good idea to also drink plenty of water when you are drinking alcohol to avoid dehydration. Staying hydrated will help your body process the alcohol you consume.